How To Build Real Wealth In The HVAC Industry With Lance Bachmann
In today’s digital age, the landscape of marketing is constantly evolving, presenting both challenges and opportunities for businesses striving to make their mark. Amidst this dynamic environment, the story of individuals who have navigated through adversity to emerge as pioneers in digital marketing offers invaluable insights. https://youtube.com/embed/cZ5Qs0XsbJk?feature=sharehttps://youtube.com/embed/XKRbtWpbTnchttps://youtube.com/embed/ux7cKjaerPU?feature=share On Today’s episode of SBM podcast, our guest Lance […]
How to Beat Depression and Anxiety & Become a Leader Worth Following with Brigham Dickinson
TL;DR: In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch interview Brigham Dickinson, founder of PowerSeal and Pros. They discuss the importance of resilience, overcoming stress and anxiety in service businesses. Brigham shares his experiences in hiring and training customer service representatives (CSRs) and the impact of providing exceptional […]
Addressing Labor Shortage & Inefficiency: Expert Insights from Jeff Plant
Jeff Plant, a seasoned expert in the contracting industry, is here to share his valuable insights on addressing labor shortages and inefficiency. With years of hands-on experience, Jeff has navigated the challenges faced by service managers and developed effective strategies to improve efficiency in the field. Drawing from his extensive background, he offers a unique […]
Empowering Women in HVACR: Ruth King Reflects on 20 Years of Progress
“We need to raise a million dollars so that we never, ever have to worry about a woman who wants to get into this industry and doesn’t have the money to go to school.” —Ruth King When Ruth King and friend set out to find other female technicians in the HVACR industry in 2002, […]
Start Them Young: Addressing the HVAC Labor Shortage Problem w/ Lenny Diaddario and Dustin Blackstone
“There’s a place for both [digital & traditional tools]. I think it’s the new VR style, it’s gonna hit a certain generation, but it’s not gonna be the same as a true hands-on experience. It gives you the basis for then stepping out there and there’s still gonna be that requirement of that hands-on training.” […]
How Bluon Built the Largest HVAC Community on Earth w/ Peter Capuciati
“They (technicians) literally are the guardians of HVAC innovation, right? If you don’t get their advocacy, you can’t get a product to market. If they won’t use your product, you can have all the upstream cash, all the demand, doesn’t matter. If they won’t use it, you’re out.” – Peter Capuciati One of the things […]
Are Your CSRs Empowered to Be the Voice of Your Company w/ Zac Garside
“The key to building credibility as a leader, you want to change your call center culture so they’re the voice of the company. And you got six people, it’s like how do I get all six of them to see themselves that way. How do I get my whole technician staff to see themselves as […]
How to Leverage Extended Warranties to Create Loyal Customers and Increase Revenue w/ Kevin Thornton
“We’re extremely flexible in the number of warranties and the number of options we have because we want to make sure that we’ve got options that fit the dealers… if it’s a Chuck in a truck or if it’s a really large, multi-location dealership.” — Kevin Thornton Are you a contractor seeking just any method […]
The Basics of Effective Pay-Per-Click Digital Marketing w/ Forrest Perry
“The holy grail is if you can show them an ad with the relevant keyword based on their search and based on their location and then take them to a landing page based on their keyword and their location, you are going to outperform the average conversion rates in the industry.” — […]